Jen’s Story

Jen Thoden is an online color stylist, entrepreneur, runner & mother-of-the-year (not) dedicated to helping women (re)discover their unique self and inspire them to take back their their power in fun and creative ways. She is the founder of Your Color Style™, a proprietary online color system that makes it easy for women to discover their best colors and to learn how to style themselves in ways that make them feel amazing.

Jen’s Story

When Your Color Style founder and owner Jen Thoden saw how wearing one color could bring so many complements and boost her self confidence, she was transformed from a depressed divorcee with low self esteem to a creative entrepreneur with a mission. She used her expertise and background in graphic design and photo retouching to create an online color system that makes it easy for women to discover their best colors. Jen is dedicated to boosting women’s self esteem by helping them wear colors that make them feel amazing.

Jen lost her 9 year old daughter to cancer and subsequently, went through a divorce. As she sat alone in her townhouse she realized that she didn’t know who she was anymore. What really makes her happy? What does she really enjoy doing? She felt low and frumpy. Not one for sitting around feeling sorry for herself, she decided to start defining who she wanted to be and to start transforming herself into a better version of herself. She started looking at colors because the first place she thought to improve was her clothes and makeup. What small changes can she make to make a big impact? To help her feel better about herself.

During this process of self discovery, she discovered color analysis and started wearing colors that flattered her. The first time she put on a coral pink top, she received a handful of complements and her confidence soared. She felt in control. She felt attractive. This gave her the confidence and energy to move forward in her life and to begin her journey of discovering her true self. And all of this started with color.

Now her mission is to help women, like her, do the same thing. She wants to help them with their first step in a journey of positive transformation. 

Fast forward 2 years, Jen is the founder of the proprietary color system, Your Color Style™ and is dedicated to helping women discover their best colors and to learn how to style themselves in ways that make them feel amazing. 

Jen has recently launched her Color Style Club and Signature Color Style program that offers her clients access to online color analysis tools, live webinars and interactive color guides using her proprietary color system, Your Color Style™.